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7 Home Collections by Luxury Way Brands

Sophie Doran | January 20, 2012

Luxury Society presents a circular up of luxury fashion brands that have launched homewares collections, including Versace, Fendi & Ralph Lauren

Luxury Society presents a round up of luxury manner brands that have launched homewares collections, including Versace, Fendi & Ralph Lauren

'Luxury lifestyle' is condign a much called-upon catch phrase to theorise extensions by luxury brands, exterior their known expertise. It is not uncommon for luxury appurtenances brands to branch out into sporting equipment (Chanel, Bugatti, Louis Vuitton), branded hotels (Bulgari, Versace), hotel suite pattern (Jaguar Cars, Bottega Veneta) and even branded Aureate bullions (Jean-Paul Gaultier).

Simply one of the oldest extensions – and dare I say near logical – is the entry of luxury fashion brands into the design and manufacture of premium homewares. I say logical because way and home décor share two critical core competencies in textiles and blueprint, and therefore in terms of category extension – for fashion brands – pose relatively depression levels of risk.

" Fashion and home décor share two disquisitional cadre competencies in textiles and design "

The extension has become chichi in one case once again, farther propelled by the ascent of the luxury branded hotel. In 2011 Hermès launched a total collection of homewares; including furniture, wall coverings, textiles and ceramics, cartoon on the houses signature expertise in leather and textiles. Diane Von Furstenberg launched a collection of bedding and tableware, preceeded by the launch of the DVF suite at Claridge'due south hotel in London.

So of course there was the launch of the 2nd Armani hotel in Milan, conceptualised and furnished past Armani Casa's squad of architects and interior designers. Fendi was enlisted by boyfriend LVMH brand Princess, to design and replenish the interiors of its superyachts. Finally, Missoni launched its signature hotel in Beirut, a functional dedication to the brands long-standing drove of fine home textiles.

Armani Casa

Armani/Casa was founded in the twelvemonth 2000 providing a platform for Giorgio Armani to set out his vision of the living space: intimate, special, comfy and sophisticated. The collection includes furniture, accessories, fabrics, ornaments and lighting, too as a modular bathroom organisation and a complete kitchen system.

Armani/Casa has a network of single brand stores and shop-in-shops in all major cities throughout the earth, covering 35 countries and growing continuously. Further expansion of this partition is on grade with the creation of the hotel chain, Armani Hotels & Resorts, now open up in Dubai and Milan, in conjunction with Emaar Properties.

Created in response to clients' demands for complete projects conceived according to the Armani style and philosophy, Armani/Casa also offers an interior design service where architects and interior designers based in Milan, Paris, London and New York Urban center is dedicated to the design development of private residences, commercial real estate projects, individual yachts, holiday villas and residential complexes.

Website: armanicasa.com

Donna Karan Dwelling Collections

"To me, the sleeping room and the bath are our inner sanctums, the places where you get to truly be yourself. And just like your wearing apparel, every piece should be multidimensional, expressive and a gift to give yourself," believes Donna Karan. Donna herself is known for her love of interior design and architecture, often being featured in pattern magazines alongside her lavish properties in New York City, the Hamptons and the British West Indies amidst others.

In the spring of 2001, her eponymous brand launched Donna Karan Home and DKNY – 2 distinctive bedding and bath collections for the home. More recently, PureDKNY was launched: an eco-friendly home collection made from 100% organic cotton. The brand has also collaborated with Lenox – a U.S. market leader in quality table tiptop, giftware and collectibles – to produce a drove of dwelling house décor and tableware's.

Website: donnakaranhome.com

Diane Von Furstenberg

In 2011 Diane Von Furstenberg launched her first venture into the home decor industry, debuting a home collection encompassing tablewares, bedding and rugs. The drove is a joint venture with Springs Global U.s., retailed currently through department shop Bloomingdale's.

Beast prints, batiks and floral graphics make up the printed linens. The drove draws from the bold colours and intrepid patterns long associated with Von Furstenberg's famed wrap dresses. At the time of launch, the collection included over 150 tabular array height pieces, featuring mugs, dinner plates, and place settings, serving dishes, bowls and placeholders.

"There'due south an incredible energy in what Diane does. The industry needs brands like this to bring excitement back into it, to re-engage the consumer and touch their emotions," states Joe Granger, president of Springs Global.
A bath line is expected to debut in the near future, followed past a collection of furniture.

Website: dvf.com/home

Fendi Casa

Fendi was one of the start Italian luxury fashion brands to enter the homewares infinite, launching the Fendi Casa Home Collection back in 1989. The collection was launched in collaboration with Society House Italia, an Italian firm established in the 1970's, specialising in the production of upholstered furniture and related raw materials.

Fendi Casa is now widespread and appreciated in 60 countries worldwide, from western Europe to the countries of the former Soviet Matrimony, from Canada to the United States, all the fashion to South-America, India, China, Singapore, Russia, the Middle East, and some African countries.

The concept backside Fendi Casa is to "wearing apparel upwards" rooms in a similar way that of the houses signature fur and leather coats "dress upwardly" its fashion clients. Resultantly, Fendi Casa products ofttimes feature fox, mink, sheepskin and zibeline, alongside its famed "double-F" logo. Most recently the brand has been involved in the pattern of superyacht interiors for swain LVMH make Princess Yachts.

Website: fendi.com/casa

The much anticipated launch of Hermès Les Maison from thedesignvlog.com on Vimeo.

Hermès La Maison

Hermès launched its La Maison collection at Milan's Salone del Mobile in 2011. Creative director Pierre-Alexis Dumas called on architects Shigeru Ban and Jean de Gastines – designers of the Middle Pompidou in Metz – to design the Hermès Pavilion.

The Milan exhibition space was made from cardboard tubes woven with paper, aimed at creating a set of a nomadic modular structures. Yatzer described the elaborate pavilion every bit "designed to make the viewers encounter themselves with the Hermès lifestyle."

On display was Hermès' start complete homewares collection, designed past Enzo Mari, Antonio Citterio and RDAI Studio, which included textiles, wallpapers, ceramics and furniture. Enzo Mari designed a desk, a chair and a pocket-size storage coffer, combining high quality materials such as Canaletto walnut and Hermès' signature leather.

Website: hermes.com/house

Missoni Home

The Missoni Abode collection debuted in 1983, reflecting an interest in a new fashion of functional home-living, adult with the highest quality material. Leading Italian home-textiles producer T&J; Vestor, established in Varese in 1921, was enlisted by Missoni to produce the high-cease furnishing and accessories collection.

The Missoni Home make now has showrooms in Milan, Brazil and Sydney, alongside six stand-alone boutiques in Kingdom of saudi arabia, Los Angeles and New York. Missoni Habitation is also sold in select Missoni boutiques, department stores and independent multi-brand homewares retailers around the earth.

Missoni has also leveraged its Dwelling house brand to enter the luxury branded hotel game. In partnership with Rezidor Hotel Group, Missoni has opened hotels in Edinburgh and Kuwait, with properties appear for Oman, Turkey, Brazil and most recently, Mauritius – all welcoming guests by 2014.

Website: missonihome.it

Ralph Lauren Home

Ralph Lauren is widely credited with introducing the 'lifestyle' approach to luxury fashion retail and advertisement. Therefore information technology is of niggling surprise that his eponymous brand was the get-go American brand to enter the realm of homewares. The iconic Rhinelander mansion, on New York's Madison Avenue, was somewhat ahead of its time in 1983, when Lauren himself deputed its restoration, to house collections amongst ornate furniture, opulent textiles and neoclassical detailing.

Today, Ralph Lauren Dwelling house manufactures and retails furniture, lighting, fabric, wall covering, floor roofing, bedding, tableware and fifty-fifty paints. And as in the instance with Donna Karan, the man himself is well renowned for his interest in architecture, interiors and dwelling house décor, with celebrated properties in New York City, Jamaica, Colorado and Bedford.

Ralph Lauren has also become known for its digital prowess, and it certainly offers the most engaging feel when it comes to showcasing its habitation collection. Online visitors are able to browse electric current and historical collections, view individual products, learn about the adroitness behind each category, create a personal online portfolio and even watch video design tutorials about using colour and lighting to best effect in ones home.

Website: ralphlaurenhome.com

Vera Wang Lifestyle

Vera Wang opened doors on her first 'lifestyle' retail destination back in 2006, for the offset time combining her gear up-to-wearable, accessories, fine jewellery and fragrances, with tableware and textiles. Today the brand focuses on bedding, fine papers and table top categories inside its homeware products.

The potent clan with weddings carries over from the way business, into the brands lifestyle extensions, generally through licensing. Vera Wang has partnered with England's Wedgewood to produce a collection of sophisticated dinnerware, barware, votives, frames and vases, in both porcelain and Wedgewood's signature crystal.

The brand has likewise partnered with fine stationary producer William Arthur, to produce a range of invitations, save the date cards, identify cards and notepapers. There is also the Vera Wang Flowers extension – a partnership with America-wide florist FTD – and premium bedding produced nether license by Sferra Bros, in sophisticated shades of white and foam.

Website: verawang.com/lifestyle

Versace Dwelling house

Versace launched its abode collection in 1992, initially as a drove of textiles for the home, in the form of sheets, duvets, pillows and cushions. A range of porcelain dinner services and sets soon followed, echoing the neo-classical sentiments of its way textiles, produced in collaboration with Germany'south Rosenthal porcelain specialist.

Versace'south Domicile collection led to the brands partnership with the Sunland Group, which saw the launch of commencement resort bearing the signature of a luxury make in September 2000. "Palazzo Versace" opened on Australia'southward Gold Coast, followed by a property in Dubai close to a decade after.

Versace has also collaborated with the TAG Group to create interiors for individual gets, as well as Agusta Westland, in the planning and cosmos of exclusive and prestigious interiors for private helicopters. In 2006, the grouping also presented a express edition of the Lamborghini Murciélago LP640, with its interior totally conceived and produced past Versace Design.

Website: versacehome.com

For more than in our serial of Prime Listings, including the last in our serial of Online Individual Sale and Discount Sites, please see our most contempo editions as follows:

- 11 Fine Jewellery Designers, Red china & Taiwan
- 10 Online Private Sale and Discount Sites, Europe
- fifteen Executive Luxury Education Programs: France

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